Theatrical release: Baby Do Die Do
Watch
"Humanity still alive: an auto driver helped a lost stranger" On Instagram ↗ (opens in a new tab)
New Mumbai, third week: the seat map On Instagram ↗ (opens in a new tab)
"Delhi alert: Metro passengers left speechless after spotting this crime scene" On Instagram ↗ (opens in a new tab)
"Baby Do Die Do, in theatres" On Instagram ↗ (opens in a new tab)
Huma Qureshi meets fans, sells tickets and gifts popcorn at the counter On Instagram ↗ (opens in a new tab)
From the campaign
Still housefull in its third week, on limited shows.
Social assets, creator collabs and outside-the-box stunts turned online buzz into moviegoing intent.
The brief
Build awareness and momentum around the theatrical release, and turn digital buzz into real-world moviegoing intent.
Our approach
End to end: content, creators and unconventional amplification, giving audiences many reasons to discover the film and talk about it.
What we did
- Developed social assets built for amplification.
- Worked with creators to carry the film into their communities.
- Created assets around outside-the-box stunts for extra attention.
- Tied the digital conversation to the theatrical release goal.
- Built several amplification layers instead of relying on conventional movie marketing.
Impact
The campaign built momentum around the film and contributed to higher ticketing intent and sales.
The takeaway
From content to creator collaborations to physical-world stunts, we can own end-to-end entertainment amplification.