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Knowhere Media

Conversation · Culture · Virality

Double upDosti!

BabyDoKarDieMarDoKar

Everyone is underK-Fever

Previously on KWMS
About KWMS

We make brands Hard to scroll past.

We live somewhere between the internet, pop culture and a frankly unreasonable number of ideas.

We work with creators, brands and entertainment properties to make things people notice, share, argue about in the comments and remember.

Born in India. Built for wherever the culture is going.

Collage: a vintage film camera and reel, a lit bulb, Mumbai's Chhatrapati Shivaji Terminus and the Gateway of India with a black-and-yellow taxi, and a hand offering a pink lotus.
The proof’s in the reels (on Instagram, opens in a new tab)

The group chat is pretty good.

Featured Work

Talked about. Then watched.

  • Netflix: Lock Upp

    Show launch

    Creator narratives, FOMO stunts and Reddit threads kept the show talked about all season long.

  • Netflix: The Ba****ds of Bollywood

    Show launch

    We owned the nepotism debate instead of dodging it. Comics and crowd reactions did the marketing.

  • Indian Sneaker Fest: Culture Hijack

    Festival

    A sneaker-wrapped Kaali Peeli and a meme-led Tyla moment took a niche festival mainstream.

  • WOW Skin Science: Four Ways to WOW

    Brand campaigns

    Tinder pop-ups, a founder film, a comedy show and a diversity lens: four campaigns, one beauty brand.

  • Subway: Signature Rice Bowl

    Product launch

    Gaurav Kapoor introduced it as a bit, not an ad; 40+ creators in four cities made it a regular order.

  • Bombay Shaving Company: Tested in the Sun

    Creator campaigns

    Twenty creators who live outdoors put the sunscreen spray to the test; LinkedIn did the talking.

  • McDonald's: Double Up Dosti

    Store activation

    Arush Bhola and his real-life friend Maggie took Double Up Deals to a store meet-up. Two hundred people showed up.

  • Amazon MX Player: Bhay

    Show launch

    Seven creators, one meme-first brief: a horror show became a mystery the internet solved together.

  • Amazon MX Player: K-Fever Is Real

    Culture drop

    Samay Raina made K-fever mainstream; meme seeding and real-world drops got the press talking.

  • ★ Theatrical release ★

    Theatrical release: Baby Do Die Do

    Film release

    Social assets, creator collabs and outside-the-box stunts turned online buzz into moviegoing intent.

  • Leverage Edu: Billboard to Feed

    OOH to online

    An OOH activation treated as the start of the conversation, not the end. Social-first content made a billboard travel.

What We Do

Five ways to make a brand talk‑worthy.

  1. Media Production

    Make it look expensive. Make it worth watching.

  2. IP Development

    Turn a good idea into something people come back for.

  3. Influencer Marketing

    Put the right people in the room — then let them cause a scene.

  4. Experiential

    Take it off the screen. Give people a story to tell.

  5. Meme Marketing

    Make the joke land before the ad does.

Make yours talk‑worthy — email bhupinder@kwms.in