Bombay Shaving Company: Tested in the Sun
Watch
Aman, comedy On YouTube ↗ (opens in a new tab)
Himanshu On YouTube ↗ (opens in a new tab)
Hemant Gholve On YouTube ↗ (opens in a new tab)
Mehul BMXE, BMX On Instagram ↗ (opens in a new tab)
Vikas HWBM, football On Instagram ↗ (opens in a new tab)
Dhruv Barman, basketball On Instagram ↗ (opens in a new tab)
Nithin CH, motorsport On Instagram ↗ (opens in a new tab)
NME, graffiti On Instagram ↗ (opens in a new tab)
Twenty creators who live outdoors put the sunscreen spray to the test. On LinkedIn, the business crowd did the talking.
Context
Three pushes for the men's grooming brand: its sunscreen spray, tested by people who spend their days in the sun; a LinkedIn conversation about the brand; and the launch of its travel grooming kit with Mokobara.
Sunscreen spray, field-tested
Twenty creators from BMX, motorsport, football, basketball, fitness, yoga, graffiti, comedy and lifestyle took the spray outdoors, on Instagram Reels and YouTube Shorts: Top Sunscreen for Men 2025: Bombay Shaving Company Sunscreen Spray Tested!
On LinkedIn
Seven creators, founders, marketers and MBA voices among them, wrote about the brand from their own angle: D2C packaging, customer experience, brand wars. Together: 384,400 impressions, 1,884 likes and 219,500 people reached.
BSC × Mokobara
Seven more LinkedIn creators announced the OG Grooming Kit, Bombay Shaving Company's travel kit with the luggage brand Mokobara, between 25 and 27 March 2025.
The takeaway
Put a sunscreen in the hands of people who are out in the sun all day, and the test is the ad.
Starring
Sunscreen spray — Instagram and YouTube
| Creator | Handle | Art form | Watch |
|---|---|---|---|
| Mehul BMXE | @mehul_bmx8e | BMX Rider | Reel |
| Mihir Jogh | @jogmihir | Yoga and Fitness | Reel |
| Vikas HWBM | @vikash_hwbm | Footballer | Reel |
| Dhruv Barman | @dhruvsushilbarman | Basketballer | Reel |
| Nithin CH | @ch__saddler | Motorsports | Reel |
| Abhishek Lal | @abhisheklall_ | Fitness | Reel |
| Ayushman Lahiri | @_ayushmanzz | Fitness | Reel |
| Raj Kaushal | @travel_for_trails | Motorsports | Reel |
| Karan Kumar | @_karan_kumar_08 | Motorsports | Reel |
| Sudipta | @sudiptaxgym | Fitness | Reel |
| Koustubha | @_kousthubha | Motorsports | Reel |
| Himanshu | @ganghima | Lifestyle | Short |
| Hemant Gholve | @hemant_gholve | Lifestyle | Short |
| Manthan | @manthansetiaa | Actor | Short |
| Ashi | YouTube | Lifestyle | Short |
| Dhruv | @dhruvpatel.01 | Fitness | Reel |
| NME | @nmegraff | Graffiti artist | Reel |
| Aman | @amanparashar_ | Comedy | Short |
| Wrangler | @its_me_wrangler | Motorsports | Reel |
| Sahil | @sahilmehtaa | Lifestyle | Short |
| Creator | Followers | Post | Impressions | Likes | People reached |
|---|---|---|---|---|---|
| Rishen Dalmia | 53,000 | Post | 91,000 | 362 | 60,000 |
| Avani | 70,000 | Post | 55,000 | 308 | 15,000 |
| Amit Singh | 22,000 | Post | 10,000 | 147 | 5,500 |
| Utkarsha | 9,000 | Post | 7,400 | 64 | 5,000 |
| Tushar | 53,000 | Post | 66,000 | 646 | 45,000 |
| Saurav Fialok | 30,000 | Post | 20,000 | 80 | 13,000 |
| Anvi Dandhich | 6,000 | Post | 135,000 | 277 | 76,000 |
BSC × Mokobara — LinkedIn
| Creator | Followers | Avg reach | Avg engagement | Posted | Post |
|---|---|---|---|---|---|
| Prashant Shah | 44,000 | 45,000 | 350 | 25 Mar 2025 | Post |
| Avleen | 12,000 | 10,000 | 100 | 25 Mar 2025 | Post |
| Shravika | 12,500 | 20,000 | 150 | 25 Mar 2025 | Post |
| Rupal | 60,000 | 70,000 | 400 | 27 Mar 2025 | Post |
| Simran | 10,000 | 15,000 | 60 | 26 Mar 2025 | Post |
| Annanya | 34,000 | 12,000 | 350 | 27 Mar 2025 | Post |
| Ansh | 7,718 | 10,000 | 50 | 26 Mar 2025 | Post |