McDonald's: Double Up Dosti
From the campaign
Aarush Bhola at the store.
Arush Bhola and his real-life friend Maggie took Double Up Deals to a store meet-up. Two hundred people showed up.
Context
McDonald's launched a new range of Double Up Deals and wanted them to feel social, not promotional — especially for Gen Z, who value moments over markdowns.
What we did
- Partnered with Arush Bhola, known for his authentic, friendship-first internet persona, and paired him with his real-life friend Maggie for natural chemistry.
- Hosted a meet-up at a new McDonald's store, blending online familiarity with an offline experience.