WOW Skin Science: Four Ways to WOW
Watch
WOW Lens — Shirley Setia On YouTube ↗ (opens in a new tab)
WOW Lens — Ranveer Allahbadia On YouTube ↗ (opens in a new tab)
WOW Lens — Slayy Point On YouTube ↗ (opens in a new tab)
WOW Lens — Richa Chadha On YouTube ↗ (opens in a new tab)
WOW Lens — the brand film On YouTube ↗ (opens in a new tab)
Founder × Pooh in Korea On Instagram ↗ (opens in a new tab)
Onion and Collagen TVC with Urvi Singh On YouTube ↗ (opens in a new tab)
From the campaign
WOW × Tinder: the Tinder Mixers pop-up.
"Mark your calendars: June 8th, 2024."
Anubhav Singh Bassi with the crowd.
WOW × Tinder.
Founder × Pooh in Korea: "Kya kiya?"
Founder × Pooh in Korea.
Wit and WOW — the glow comedy show.
Wit and WOW, on stage.
Tinder pop-ups, a founder film, a comedy show and a diversity lens: four campaigns, one beauty brand.
Context
A run of campaigns for one beauty brand, each built around a different kind of conversation.
The campaigns
- WOW × Tinder. Interactive pop-up events with Tinder India.
- Founder × Pooh in Korea. A creative video pairing WOW's founder with the creator Pooh in Korea.
- Wit and WOW. A comedy show blending beauty and humour, with creators including Nauheed Cyrusi and Shreeja Chaturvedi.
- WOW Lens. A campaign celebrating diversity, with women and influencers including Shirley Setia.
- Match Made in Summer. Three creators, each with a different passion.
- WOW Skin TVC — Onion and Collagen, with Urvi Singh.
Starring
WOW Lens (films)
| Who | Art form | Watch |
|---|---|---|
| Shirley Setia | Singer | Film |
| Ranveer Allahbadia | Content Creator | Film |
| Slayy Point | Content Creator | Film |
| Richa Chadha | Actor | Film |
| Brand film (user stories) | Multiple | Film |
WOW × Pooh in Korea
| Creator | Handle | Art form | Watch |
|---|---|---|---|
| Pooh in Korea | @rekhu_ | Content Creator | Reel |
| Pooh in Korea | @rekhu_ | Content Creator | Reel |
| Pooh in Korea | @rekhu_ | Content Creator | Reel |
Match Made in Summer
| Creator | Handle | Art form | Watch |
|---|---|---|---|
| Rohanshahi | @rohanshahi | Photographer | Reel |
| Jhanvi Bhatt | @_thewellworn | Mountaineer | Reel |
| Kashish | @shegoesofftrack | Bike rider | Reel |
WOW Skin TVC — Onion and Collagen
| Talent | Art form | Watch | |
|---|---|---|---|
| Urvi Singh | Instagram reel | Actor | TVC |